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How OpenAI went from $10M to $10B ARR | Aliisa Rosenthal

5 min read
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Aliisa Rosenthal joined OpenAI as the Head of Sales early when it was still a research lab with barely any commercial motion.

When ChatGPT launched, everything changed. What started as a “low-key product experiment” became one of the fastest growth stories in technology history. Aliisa helped build OpenAI’s go-to-market engine through that hypergrowth phase: scaling from 4 sales reps to 300+ people, navigating 10,000+ inbound enterprise leads per day, and helping grow the business from ~$10M to $10B in ARR.

In this candid fireside with Dini Mehta (EIR, Peak XV), Aliisa shares what it was really like inside OpenAI during the ChatGPT moment — the chaos, the decisions, the mistakes, and the GTM lessons every founder can apply. 

A must-watch for founders building AI companies, GTM leaders, and anyone curious about how one of the most consequential companies of our time scaled.

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