Shelly Singh
“Founders who stay close to customers, learn relentlessly, and earn trust build companies that endure.”
I grew up in a middle-class family shaped by discipline, humility, and strong values. My father was a schoolteacher, and my childhood unfolded across India and Bhutan as we moved for his work. Constant movement built adaptability early: how to understand people quickly, earn trust, and thrive in unfamiliar environments.
At 15, my love for cricket culminated in the opportunity to play the prestigious Cooch Behar Trophy. The experience reinforced resilience and the ability to perform under pressure.
My career began at the dawn of India’s consumer economy with Uptron, followed by a front-row seat to the telecom revolution at Alcatel. Those years grounded me in operational discipline and scaling infrastructure.
The defining inflection point came when I left corporate stability to join Daksh, then an unknown BPO startup with no clients and enormous ambition. In four years, we scaled it to 5,000 people before its acquisition by IBM, where I later served as a Partner in the US. The entrepreneurial pull remained, leading me to Mu Sigma, where we built one of the world’s leading analytics firms.
Later, I founded Samya, navigated it through the pandemic, and led its acquisition by Fractal, helping scale global AI capabilities.
Across telecom, outsourcing, analytics, AI, startups, and enterprise transformation, one conviction has remained constant: enduring companies are built through clarity and operational discipline. They are founded on customer obsession and trust. Today, as Operating Partner at Peak XV Partners, I help founders think bigger, move faster, and build institutions that last.

