Pratyusha Vemuri

Pratyusha Vemuri, founder of
Launched: April 2023 is an AI-powered fraud detection and prevention platform that helps businesses assess cyber risks by monitoring behavior metrics, interactive graphs, and real-time transactions.

Cyber fraud, including payment fraud, identity fraud, and money laundering, poses a significant threat to businesses globally. According to one estimate, cyber fraud accounted for $6 trillion in losses in 2021, and this number is expected to go up every year. Payment fraud, a prevalent form of cyber fraud, is projected to cost businesses over $40 billion by 2027. Identity fraud, on the other hand, has been on the rise, with over 1.4 million cases reported in 2020, resulting in a loss of $56 billion. Anti-money laundering (AML) efforts are crucial, as an estimated $800 billion to $2 trillion is laundered annually, impacting the global economy.

These alarming statistics highlight the urgent need for robust fraud detection and prevention measures, such as those provided by, to protect businesses and individuals from financial losses and reputational damage. was launched as a response to the rapid growth of cyber fraud, which is expected to continue at a compound annual growth rate (CAGR) of 15% over the next few years. The company is committed to pioneering the growth of advanced technologies, including patented unsupervised and supervised machine learning, to redefine risk assessment, transaction monitoring, and fraud protection.

Headquartered in Hyderabad, India, Pratyusha Vemuri founded (previously known as in April 2023. Pratyusha’s motivation to build comes from having personally experienced cyber fraud.

Pratyusha has spent over 18 years in the field of cybersecurity and has previously worked with companies like Zscaler, Akamai Technologies, and Palo Alto Networks. Focusing on security solutions for identity protection, Pratyusha led product teams at Microsoft prior to founding