Taking A Founder-Led Approach To Sales

“There’s no one who knows the product better than you? – and that’s why Sequoia Capital’s Carl Eschenbach advises founders to take part in initial customer engagement and sales. Here he weighs in on how taking a founder-led approach can help you become a better CEO and build for scale.

Team Sequoia India & SEA

Published August 14, 2020

“There’s no one who knows the product better than you” – and that’s why Sequoia Capital’s Carl Eschenbach advises founders to take part in initial customer engagement and sales. Here he weighs in on how taking a founder-led approach can help you become a better CEO and build for scale. For more videos for early-stage startups, please visit www.surgeahead.com.