She Builds: Irene Ursula | BeautyHaul

Curiosity and a passion for skincare and makeup led Irene Ursula on a mission to create a beauty revolution across Indonesia and Southeast Asia, with her startup Somethinc – BeautyHaul.

Team Sequoia India & Southeast Asia (now known as Peak XV)

Published November 4, 2022

“I wanted to do what teenagers normally do, going out, meeting with friends, but my family couldn’t afford it at the time.” – A story of how financial hardship and curiosity led BeautyHaul’s Irene Ursula on a mission to create a beauty revolution across Indonesia and Southeast Asia. Watch EP5 of She Builds Season 2, a series we created with National Geographic India.